Video calls for Silicon Valley to solve real problems, stop replacing mom
Girls Who Code & CollegeHumor team up on satirical PSA ahead of CSEd Week
New York, NY (Thursday, December 1, 2016) — Ahead of Computer Science Education Week on December 5-11, Girls Who Code, the national non-profit organization working to close the gender gap in technology, today released a video with CollegeHumor satirizing programmers who use code to replace their mom, rather than solve our country’s most urgent problems. The video skewers the stereotype that code is simply for food delivery, laundry, and cleaning apps and instead encourages Silicon Valley — and especially young girls — to use code to change the world. The video was produced in partnership with CollegeHumor and will appear on CollegeHumor.com, on social media, and on CollegeHumor’s top-ranked YouTube channel at https://youtu.be/8dmSE4vKL7k.
Women make up just 24% of the computing workforce, and new research suggests their share will continue to decline in the next ten years. The problem starts in adolescence, when teenage girls start to lose interest in coding. Research shows that one key reason girls lose interest is that they want to pursue careers that are about helping people and making a difference in the world, but they don’t see coding as a way to achieve those goals.
Reshma Saujani, Founder and CEO of Girls Who Code, said: “We’re in a moment as a country when we need our programmers and technologists to help tackle our most urgent problems — from climate change to immigration, education and healthcare. Yet in the past, Silicon Valley has been too busy creating technology to make life easier for the most privileged, essentially replacing their moms rather than taking on our society’s most pressing challenges. We know that more girls would be interested in coding if the field focused on making our communities better. This video is a call to action for programmers to take up our most urgent work — as a country and as a world — and for girls to be inspired to learn to code so they too can change the world.”
Shane Rahmani, EVP and General Manager at Electus Digital, a production arm of CollegeHumor said: “‘The Problem With Brogrammers’ blends the comedic sensibilities of CollegeHumor with the important work of Girls Who Code, and we hope that it will inspire young engineers, as well as those considering an engineering career, to tackle the major issues facing our world today. We strongly believe in the mission of Girls Who Code and are excited to partner with them to produce this video.”