7
Dec

Girls Who Code and Pixelberry Studios to add new content to High School Story game

In conjunction with Computer Science Education Week, story will promote girls and coding. Portion of proceeds from in-app purchases will go to Girls Who Code

 

New York City (December 7, 2015) – Girls Who Code, the national non-profit organization working to close the gender gap in technology, today announced a partnership with Pixelberry Studios, maker of top mobile game High School Story, to feature new content about girls and coding in their popular game.

Beginning December 7, 2015, in conjunction with Computer Science Education Week, High School Story will feature a new character, Gabriela, inspired by the real-life experiences of a Girls Who Code alumnae. In the game, Gabriela is a a Girls Who Code alumna who went from a programming neophyte to enrolling in AP Computer Science. Gabriela will guide game players through a quest to build a mobile app and win a local hackathon. The vignettes will present common challenges and opportunities that girls encounter when learning to code for the first time.

Players will also be able to purchase a Girls Who Code t-shirt for their characters. A portion of proceeds from these in-app purchases will go to Girls Who Code to support programming nationwide.

“The gender gap in technology is a critical issue for our country, and it starts in the teenage years, when girls get the message that computer science is for boys,” said Reshma Saujani, Founder and CEO of Girls Who Code. “This partnership with Pixelberry is about broadening the perception of who is a coder and showcasing how teenage girls can use coding to achieve their passions. Symbols and role models matter when it comes to raising our children, and this is an important step to start to change images that are deeply ingrained in pop culture.”  

“With over 30% of high school girls in the US having played High School Story, we’re ecstatic to be partnering with Girls Who Code to spread the message that learning to code is both empowering and fun. I hope that one day my daughter can look to our players as coding role models,” said Oliver Miao, CEO of Pixelberry Studios.

“Pixelberry is passionate about creating stories with heart that tackle the issues relevant to our players, so this partnership is a perfect fit,” said Kara Loo, COO of Pixelberry Studios. “With High School Story, we have an amazing platform to reach players not just with a message, but with an interactive narrative. In a sense, we’ll be giving each player the chance to meet Gabriella and experience the impact that Girls Who Code can make in a student’s life.”

The campaign has been powered by Playmob, a London based Tech company specializing in charitable fundraising through games www.playmob.com.

About Girls Who Code

Girls Who Code is a national non-profit organization working to close the gender gap in technology. Through its Summer Immersion Program and Girls Who Code Clubs, the organization is leading the movement to inspire, educate, and equip young women with the computing skills to pursue 21st century opportunities. By the end of 2015, Girls Who Code will have reached 10,000 girls in more than 40 states. Additional information is available at girlswhocode.com.

About Pixelberry Studios
Pixelberry Studios is a mobile game company based in Mountain View, California. Pixelberry is committed to creating engaging games with heart. Their game, High School Story, challenges players to build their dream high school from the ground up while battling bullies and making new friends. High School Story is a top game in the iTunes App Store and in Google Play with over 12 million total downloads. To learn more about Pixelberry Studios, High School Story, and Pixelberry’s other games, visit: highschoolstory.com.