Girls Who Code and Today at Apple will offer a multidisciplinary week of virtual programming celebrating the power of storytelling and sisterhood
Creative sessions to feature star-studded line-up including Becky G, Madame Gandhi, Ashly Burch, Reyna Noriega and more
Leading non-profit to call on young women, both trans and cis, everywhere to share their #SisterhoodStory, celebrating women in their lives
September 21, 2020 (New York, NY) - Girls Who Code launches #SisterhoodStory—a digital celebration for Day of the Girl that invites girls, both trans and cis, to shine a spotlight on one another, and the role of Sisterhood in their lives. As a part of the campaign, Today at Apple will host a series of virtual sessions ranging from hands-on creative experiences to inspirational talks with artists across disciplines—sessions include Becky G, Madame Gandhi, Ashly Burch, Elise Swopes, Reyna Noriega, Mindy Abovitz Monk of Tom Tom Magazine, Anna-Alexia Basile and Nkechi Njaka.
“During a painful and isolating time, this year we want to remind girls that no matter where they are or what they are going through, there is strength and healing in Sisterhood,” said Reshma Saujani, founder and CEO of Girls Who Code. “Every time a woman in your life takes the time to listen to you, to give you advice, to help you grow, or even just to inspire you from afar—that’s Sisterhood. We want to hear and to celebrate every single one of those stories.”
Today at Apple will hold virtual sessions in partnership with Girls Who Code from October 5–11, 2020. These sessions are free and open to the public and include hands-on activities to help participants make creative #SisterhoodStory tributes. Sessions include, but are not limited to:
As a part of the campaign, Girls Who Code will call on young women everywhere to share their own #SisterhoodStory—a tribute post to the women in their lives who’ve supported them.
The #SisterhoodStory campaign marks the third year that Girls Who Code has celebrated Day of the Girl with all digital activations aimed at connecting and inspiring girls worldwide. In 2019, the organization debuted the #MarchforSisterhood featuring prominent young girl activists participating in the first-ever digital march. In 2018, Girls Who Code created the Webby-award winning Sisterhood campaign, a digital visual album that reached nearly 100 million people worldwide.
As part of its Community Education Initiative, Apple began partnering with Girls Who Code in the Spring of 2019 in support of the Clubs program, with a focus on providing access to Swift Playgrounds and developing new curriculum offerings that give young women the tools to learn to code with Swift, Apple’s easy-to-learn programming language.
To view the full list and register for the free Today at Apple creative sessions, please visit: http://apple.co/gwc.
ABOUT GIRLS WHO CODE
Girls Who Code is an international nonprofit organization working to close the gender gap in technology, and leading the movement to inspire, educate, and equip young women with the computing skills needed to pursue 21st century opportunities.
Since launching in 2012, Girls Who Code has reached 500 million people through its work and 300,000 girls through its in-person programming. College-aged alumni of Girls Who Code are declaring majors in computer science and related fields at 15 times the U.S. average. In 2019, the organization was named the #1 Most Innovative Non-Profit on Fast Company’s Most Innovative Companies list. Follow the organization on social media @GirlsWhoCode.
ABOUT TODAY AT APPLE
Free sessions in-store and online that inspire hands-on creativity in photography, design, coding, music and more. Brought to you by Apple.
ABOUT COMMUNITY EDUCATION INITIATIVE (CEI)
Apple’s Community Education Initiative works in collaboration with partners across the US, including Girls Who Code, to bring coding, creativity, and workforce development opportunities to learners of all ages and to communities that are traditionally underrepresented in technology.