Partnership Includes Dollar For Dollar Donations To Girls Who Code For Up To $50,000 And A Series Of Scholarships To Girls Who Code Alumni
New York, NY (Sept. 15, 2020) — Girls Who Code, the international non-profit on a mission to close the gender gap in tech, today announced a partnership with American Girl following the release of the company’s first historical character in three years, Courtney Moore™, an avid gamer growing up with her blended family in the fictional town of Orange Valley, CA.
As a part of the partnership between Girls Who Code and American Girl, the company is matching customer donations dollar for dollar up to a maximum of $50,000 to support the organization’s programming and outreach to girls, including those from historically underrepresented minority groups. In addition, American Girl is providing a $5,000 scholarship to four deserving Girls Who Code members to help further their education in computer science or a related field.
“Girls are constantly online, using apps, playing games and more, that’s why it’s so important that they also see themselves on the other side of those products, actually building them,” says Reshma Saujani, CEO of Girls Who Code. “It’s our goal to show girls the power of learning this skill set so that they can code the future they want to live in and, ultimately, change the world.”
Courtney is a total ‘80s girl whose big, bright and bold ideas inspire today’s girls to find their inner hero to accomplish great things. Growing up in 1986, Courtney’s story reflects the pop culture of the decade from sky-high hair, neon-colored fashions, music television, and video gaming to major historical moments surrounding women in government and space exploration, as well as larger cultural shifts around blended families and emerging technology.
Written by Kellen Hertz, the two-book series introduces girls to Courtney Moore, an avid gamer growing up with her blended family in the fictional town of Orange Valley, CA. Courtney loves going to the mall, especially the arcade, where she’s one of the top-scoring PAC-MAN™ players. But Courtney doesn’t only play video games, she’d like to create them and bring more girl characters to the forefront. When given a chance to create her own video game, Courtney looks to real-life heroes—like her mom, who’s running for mayor, as well as the astronauts on the Space Shuttle Challenger—as inspiration to invent a female superhero who’s bold, brave, and gives Courtney the courage to speak up for the people and ideas she believes in.
“The ‘80s are back, and we’re thrilled to celebrate this pop culture-defining decade with girls and their parents through Courtney,” says Jamie Cygielman, General Manager of American Girl. “For nearly 35 years, American Girl’s historical characters have helped to bridge the past and present, while providing inspiring role models through immersive storytelling and imaginative play. Likewise, Courtney’s story illustrates how to create positive change by standing up to fear, finding strength in every challenge, and developing empathy for others—qualities that are timeless and more important than ever. And to further our mission to help build girls of strong character and confidence, we’re partnering with Girls Who Code to help change the game when it comes to influencing female leadership in the fields of computer science and technology.”
The Courtney collection is available September 15, 2020, at americangirl.com, and starting September 25, 2020, at all American Girl retail locations nationwide.
To learn more about how American Girl is helping Girls Who Code, visit americangirl.com/gwc.
ABOUT GIRLS WHO CODE
Girls Who Code is an international non-profit organization working to close the gender gap in technology and change the image of what a programmer looks like and does. With their 7-week Summer Immersion Program, after school Clubs, and College Loops program, they are leading the movement to inspire, educate, and equip young women with the computing skills to pursue 21st century opportunities. Girls Who Code has reached 300,000 girls to date through its programs and 500 million people through campaigns, advocacy work, and New York Times best-selling series. To join the movement or learn more, visit girlswhocode.com. Follow the organization on social media @GirlsWhoCode.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading global children's entertainment company that specializes in the design and production of quality toys and consumer products. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and help develop her strength of character. Best-selling lines include Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and American Girl’s classic historical characters. The company sells products through its award-winning catalogue, on americangirl.com, in its proprietary U.S. experiential retail stores, as well as at specialty retailers nationwide. By inspiring girls to be their best, American Girl has earned the loyalty of millions and the praise and trust of parents and educators.